In
the article “This Detroit House is being turned into a living model of
cost-saving sustainable design”, Peters (2016) illustrates how a group of three
architecture graduates, through their project ‘“Motown Movement”’, aim to share
the techniques of constructing a “sustainable” house. The locals had already
implemented some form of eco-friendly practices but still lack the knowledge of
modifying their houses in a more cost-efficient way. For that reason, the
students plan to construct a house and convert it into a "training
centre" to educate the public on energy efficient methods such as a
"septic tank". A “do-it-yourself” approach is adopted and materials
to be used are available at various local supply stores. They aim for the
project to be applicable across different global climates and to increase
awareness of this movement. In my opinion, the students should come up
with a more engaging approach when introducing drastic changes of making
Detroit environmentally friendly as the article did not support how the
community will be convinced with their idea.
When
conducting talks or hands-on workshops, the students can introduce and
elaborate on the various ways to achieve an ecological environment. This gives
the locals a bigger picture on the importance of sustainability and its
benefits. It is mentioned that there are many examples of renewable energy
source such as solar energy in a solar cell generation or even wind power to
turbines producing electricity (Marquit, 2009). This teaches the community that
there are other possible ways of achieving sustainability besides the
techniques the students aim to introduce. However, the techniques to be
displayed in the “training center” are more applicable to the locals in
achieving sustainability more cost-efficiently as they are achieved through the
use of a “do-it-yourself” approach. The materials that the students used are
readily available in the local supply stores. Again, it emphasizes on the
purpose of “Motown Movement”.
Moser, C., S. (2009, December 22). Communicating climate change: history, challenges, process and future directions. Retrieved from http://www.susannemoser.com/documents/Moser_WIRE_2010.pdf
The students should adopt a more
engaging approach because not many people will be open to such drastic changes.
People generally would have a difficult time having to do something that they
are not normally used to do. It is mentioned that before
executing their project focus to support youths working and conserving the
environment (Kakonge & Sibanda, 2008), the project group create a national environmental
youth corps and understand the target audience better before launching their
project (Kakonge, 2012). I believe that by doing so, it would not introduce
such drastic changes. I do agree on the students’
eco-friendly techniques however; they should focus more on how they can get
community to ‘buy’ their idea. There are different forms of communication
methods which affects different groups of people. It is mentioned that having
the proper means of communication empowers the speaker to convey uneasy
subjects without any conflict in interests (Robinson, Segal & Smith, 2016).
It is also important that one has to pay attention how the target audience
process the information and whether the intended effect has been achieved
(Moser, 2009). Failures of communication can break the trust (Tuck, 2014).
This explains why the proper communication approach is important to relate with
the community for them to ‘buy’ the idea. Subsequently, this may allow the
locals to have less possibility of reluctance to change and a greater
appreciation for the purpose of “Motown Movement”.
Having
better communication approach will make the community relate better by being
more understanding on the importance and benefits of achieving a sustainable
house in a more cost-efficient way. The training facility will then be more
welcoming for the community to visit and be better educated on other techniques
that the students have to offer. In the long run, the students can keep
updating more techniques that the community will be very interested to imitate.
I believe by doing so, they will be able to achieve their aim of being able to
put to application and educate other regions of the world in the long run.
Total
word count: 652
References
Marquit, M. (2009, May 8). 5 Feasible renewable energy sources.
Retrieved from http://phys.org/news/2009-05-feasible-renewable-energy-sources.html
Moser, C., S. (2009, December 22). Communicating climate change: history, challenges, process and future directions. Retrieved from http://www.susannemoser.com/documents/Moser_WIRE_2010.pdf
Peters, A. (2016, July 7). This Detroit House Is Being Turned Into A Living
Model OF Cost-Saving Sustainable Design. Retrieved from https://www.fastcoexist.com/3061563/world-changing-ideas/this-detroit-house-is-being-turned-into-a-living-model-of-cost-saving-s
Robinson,
L., Segal, J., Ph. D., and Smith, M. (2016, September). Effective
Communication: Improving communication skills in your work and personal
relationships. Retrieved from http://www.helpguide.org/articles/relationships/effective-communication.htm#resources
Tuck,
P. (2014, March 1). A failure to communicate. Retrieved from https://www.trainingjournal.com/articles/feature/failure-communicate
Kakonge, J.O. and Sibanda, H. (2008). “International Experiences
with Environmental Youth Corps: Lessons from Lesotho, Journal of Environmental
Extension, vol. 7, pp. 1-9.
Kakonge, J.
O. (2012, October 25). Improving Development Project Implementation through
Effective Communications. Retrieved December 10, 2016, from http://www.globalpolicyjournal.com/blog/25/10/2012/improving-development-project-implementation-through-effective-communications