In the article “This Detroit House is being turned into a living model
of cost-saving sustainable design”, Peters (2016) illustrates how a group of
three architecture graduates, through their project ‘“Motown Movement”’, aim to
share the techniques of constructing a “sustainable” house. The locals had
already implement some forms of eco-friendly practices but still lack in
knowledge of modifying their houses in a more cost-efficient way. Therefore, the students
constructed a house and converted it into a "training centre" to educate the
public on energy efficient methods such as a "septic tank". A “do-it-yourself” approach is adopted and
materials used are available at various local supply stores. They aim for the
project to be applicable across different global climates and to increase
awareness of this movement. In my
opinion, the students should come up with a less aggressive approach when
introducing drastic changes into the community of making Detroit
environmentally friendly.
The
first reason that makes the students approach too aggressive is because not
many people would be open to such drastic changes. People in general would have
a difficult time having to do something that they are not normally used to do.
Yes, I do agree on the students’ eco-friendly techniques to make the houses in
the community more energy efficient. However, they should focus more on how
they can get the people of Detroit to ‘buy’ their idea. There are different
forms of communication methods which can affect different groups of people. It
is mentioned that having the proper means of communication empowers the speaker
to convey uneasy subjects without any conflict in interests (Robinson, Segal
& Smith, 2016). It is also important that one has to pay attention how the
target audience process the information and whether the intended effect has
been achieved (Moser, 2009). Subsequently, with a proper approach this may
allow the locals to have less possibility of reluctance to change and a greater
appreciation for the purpose of “Motown
Movement”.
When
conducting such talks or hands-on workshops, the students can introduce and
elaborate on the various ways to achieve an ecological environment. This can
give locals a bigger picture on how sustainability is important and how it can
benefit themselves in the long run. It is mentioned that there are many
examples of renewable energy source such as solar energy in a solar cell generation
or even wind power to turbines producing electricity (Marquit, 2009). This
teaches the people of Detroit there are indeed other possible ways of achieving
sustainability besides the techniques that the students aim to introduce. However,
the methods to be displayed in the “training centre” are more applicable to
the locals in achieving sustainability more cost-efficiently. On top of that, techniques
that are displayed in the model house are achieved through the use of a
“do-it-yourself” approach as the materials that the students used are readily
available in the local supply stores. Again, this will emphasize on the purpose
of “Motown Movement”.
Having
better communication approach will make the people of Detroit more accepting
and understanding the importance and benefits of achieving a sustainable house
at a more cost-efficient way. The training facility will then be more welcoming
for the community to visit and be better educated on other techniques that the
students have to offer. In the long run, the students can keep updating more
techniques that the community will be very interested to imitate such a
relatable sustainable model. I believe by doing so, they will be able to
achieve their aim of being able to put to application and educate other regions
of the world in the long run.
Total word count: 601
References
Marquit, M. (2009, May 8). 5 Feasible renewable energy sources. Retrieved from http://phys.org/news/2009-05-feasible-renewable-energy-sources.html
Moser, C., S. (2009, December 22). Communicating climate change: history, challenges, process and future directions. Retrieved from http://www.susannemoser.com/documents/Moser_WIRE_2010.pdf
Peters, A. (2016, July 7). This Detroit House Is Being Turned Into A Living Model OF Cost-Saving Sustainable Design. Retrieved from https://www.fastcoexist.com/3061563/world-changing-ideas/this-detroit-house-is-being-turned-into-a-living-model-of-cost-saving-s
Moser, C., S. (2009, December 22). Communicating climate change: history, challenges, process and future directions. Retrieved from http://www.susannemoser.com/documents/Moser_WIRE_2010.pdf
Peters, A. (2016, July 7). This Detroit House Is Being Turned Into A Living Model OF Cost-Saving Sustainable Design. Retrieved from https://www.fastcoexist.com/3061563/world-changing-ideas/this-detroit-house-is-being-turned-into-a-living-model-of-cost-saving-s
Robinson, L., Segal, J., Ph. D., and Smith, M. (2016, September).
Effective Communication: Improving communication skills in your work and
personal relationships. Retrieved from http://www.helpguide.org/articles/relationships/effective-communication.htm#resources
last edited // 05:53pm, 28 September 2016
last edited // 05:53pm, 28 September 2016